Speaking
Speaking Topics
For Nonprofits & Associations
Branding 101 for Nonprofits
Why You Need a Brand Guide & How to Create One
Build a Brand Toolkit for Better Consistency
Canva 101 for Nonprofits
How to Create & Use a Canva Brand Kit
Canva Design for Non-Designers
What’s Branding Got to Do With Content Marketing? (Hint: A Lot)
How to Create a Simple and Effective Nonprofit Content Calendar
Content Marketing Strategy
Design Principles & Content Creation
Improve Your Productivity with Atomic Habits
Creating a Brand Marketing Toolkit
Marketing Team of One: Tips & Strategies
Build Your Personal Brand on Social Media
10-Minute Marketing: Get More Done in Less Time
Courses
How to Build a Strong Digital Brand
Prep Your Brand for 2021
Optimizing Your Brand for Social Media Impact – starts October 2024
Design Principles and Creating Social Graphics with Canva
Venues
Conferences & Summits:
Podcasts
I enjoy getting together with other talkers—especially fellow nonprofit professionals and entrepreneurs.
As a mom of two, I also love discussing work-life integration and juggling small business and motherhood.
Podcast appearances
Creative Women’s Co, Episode #12: Balancing Your Business, Family, and Passions
The Savvy Entrepreneur: Three Branding Mistakes and How to Fix Them
Inspired Nonprofit Leadership Episode #246: Benefits of Creating a Brand Guide
Inspired Nonprofit Leadership #077: Are you getting the results from branding you could be?
Marketing Mentor Podcast Episode 518: Productizing a Creative Service with Lidia Varesco Racoma
BrandCraft with Amplified Marketing: Content That Connects (Without the Cringe)
Radio Free 501c Episode #310 Content Calendar: Why Your Nonprofit Needs One
Custom Workshops
I can also develop a design, branding or marketing workshop based on your team or group’s needs.
Example custom workshops:
InDesign Basic Training
Canva Basic or Advanced Training
Kids Workshops
Kids workshops
Logo Design for Kids
Playing with Typography
Typography in the City: Typespotting for Kids
Digital Photography Basics
The One Page Business Plan
“Lidia is so warm, intelligent, and clear in her trainings. She goes above and beyond to convey her information as organized as possible.”
— Gretchen, Program Manager
Book me for your webinar, podcast or conference
Let’s chat! Send me a note or book a date on my calendar.
Upcoming speaking events
Join me at an in-person or online event to brush up on your branding and marketing.
Got ideas?
I’m always looking for new course and workshop ideas. Drop me a note.
Watch a talk.
A few talks to get your branding and marketing juices flowing,
Why Your Association Needs a Brand Guide – presented for Association Chat
Digital Branding 101 – presented for Tiny Marketing
A-Z of Social Media Marketing – presented for First Story Strategies
How Digital Branding Helps Nonprofits Connect with GivingTuesday Donors
Canva Tutorial: 3 Steps to Quick N' Easy On-Brand Graphics – presented for Tiny Marketing
Branding 101 for Nonprofits – presented for Forefront