Content marketing can help your organization engage with and build an audience—but only if it’s aligned with your brand story. The who, what, and why of your brand is essential to developing your content strategy—both in messaging and visuals. Discover how to assure that your brand strategy and content strategy are working together. You will learn how to determine if your brand strategy is aligned with your content strategy, how to stay on-brand in content marketing, and creative ideas for branded posts (with examples). Worksheets and resources will be provided.

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