Nonprofits can enhance brand awareness, create engagement, and foster trust through content marketing. However, maintaining consistent outreach can be challenging without a system.

Learn how a content calendar can provide structure and organization for your content marketing efforts.

Discover how it can streamline your content planning and generation, while also elevating your content to be more strategic and targeted.

Resources will be provided, including a content calendar template.

Register here.

As busy creatives, we tend to spend most of our time working IN our business, not ON it. But being clear on your brand expression — and documenting it — can make marketing more targeted and effective. This session walks you through the steps to creating a comprehensive brand marketing toolkit that includes audience personas, positioning, messaging, content matrix, and more. You’ll get to know your brand better and have a resource to guide all your marketing outreach.

Get your ticket here

Association professionals in communications and marketing are often pulled in many directions and asked to do more with less—including being an ad hoc Canva designer. According to research, 94% of first impressions are driven by design, so knowing design best practices can help increase engagement in your association’s digital and social media outreach.

This session will dive into the principles of design (layout, color, typography and imagery) and how to successfully use them in Canva. Attendees will also discover where to find high-quality graphics and design assets to amplify and enhance their Canva projects. Design-related resources and templates will be supplied. Basic knowledge of Canva is helpful but not required.

Register here.

More than 20 million people gave on GivingTuesday 2022—up 6% from the previous year—so it’s crucial to create authentic donor connections and relationships through your campaign branding.

This session will walk you through the steps to developing donor-focused GivingTuesday branding, from helping them get to know you, acknowledging and recognizing gifts to cultivating a relationship with donors after the event. We will review the various digital marketing channels and how to create branding that resonates with donors.

Worksheets and resources will be provided.

Register here.

In our professional lives, we often establish goals for our departments and businesses. However, success is often driven by new systems grounded in new structured habits, and they can have a positive impact on your business development and communications efforts. Building the right communications and content marketing systems can help you produce more articles, emails, websites, graphics, videos, social media posts, podcast episodes, and other communications assets. 

Join us for an empowering workshop designed to provide communications professionals with the transformative principles of James Clear's best-selling book, Atomic Habits. Discover how habits shape our identity and how to harness the power of small habits—or 1% improvement—to elevate your communication skills and grow professionally and personally.

This session will explore how to implement Clear's Four Laws of Behavior Change, along with practical strategies and tools, including:

• Determining what habits to change through the Habits Scorecard

• Developing an intentional plan for cultivating positive habits

• Creating accountability through a Habit Contract

• Maximizing new habits by using Habit Stacking

• Measuring your impact using a Habit Tracker

 Let's unlock the “power of 1%” together and create a habit-driven culture for yourself and your team. Resources and worksheets will be provided.

Register Here

A brand guide assures that your nonprofit’s brand visuals and messaging are expressed consistently and accurately—plus it provides a compass for all of your marketing and communications. Learn why it’s important to have one and how to create an effective brand guide—or improve an existing guide—by focusing on your organization’s who, what and why. Worksheets and reference materials will be provided.

Part of NTEN’s 23NTC Conference

Hosted by NTEN.

Register here 

This workshop will empower you with the knowledge and tools to create highly persuasive advocacy content. Attendees will walk away with a piece of content they created during the workshop.
RSVP: https://pac.org/event/2022/comms/advocacycontentcreation

Learn how to use branding to map out your content marketing to make it more targeted, focused and engaging.

Hosted by Creatives Roundtable.

Register here

Get answers to all your questions about branding from a renowned nonprofit design expert

Bring your burning questions about nonprofit branding and brand strategist Lidia Varesco Racoma will answer them. From questions about creating an effective brand to developing a brand guide to navigating specific brand challenges you are facing, this collaborative and fun Q&A format will offer insights and tips for making your organization’s branding more targeted and effective. Bring your own questions—and learn from others! 

You may submit branding questions in advance through the signup form for a chance to receive a live review of your nonprofit’s brand.

Learning Outcomes:

• Learn how your nonprofit’s brand can atrract donors and supporters effectively

• Get answers to specific questions

• Get inspired from others for your own branding project

Register here.

Content marketing can help your organization engage with and build an audience—but only if it’s aligned with your brand story. The who, what, and why of your brand is essential to developing your content strategy—both in messaging and visuals. Discover how to assure that your brand strategy and content strategy are working together. You will learn how to determine if your brand strategy is aligned with your content strategy, how to stay on-brand in content marketing, and creative ideas for branded posts (with examples). Worksheets and resources will be provided.

Register here.

Content marketing helps nonprofits build brand awareness, educate their audience and build trust, but it can be difficult to maintain regular outreach. A content calendar brings consistency and organization to your content marketing—plus it makes it easier to plan and generate content. Various content calendar templates will be shared with attendees.

22NTC – Nonprofit Technology Conference hosted by NTEN

Register here.

Join Lidia Varesco Racoma of Lidia Varesco Design and Gregory Perrine of eGuide Tech Allies as they discuss leveraging Slack & Teams to optimize your organization's communication.

Hosted by Association of Consultants to Nonprofits (ACN). Free for ACN members.

RSVP here.

Your branding may be the first way someone interacts with your organization—but when is the last time you checked in with your brand? This session will show you why it's important to conduct an annual brand audit and walk you through the steps for reviewing and evaluating your brand’s performance to assure success in the new year. Worksheet and resources will be provided.

Hosted by Nonprofit Web Advisor

RSVP here (FREE)

More info coming soon!

Two of the biggest branding challenges nonprofits and smaller organizations face is capacity and consistency. According to studies, brands that are consistently presented are 3–4 times more likely to experience visibility—but it can be a challenge with a small staff or limited resources.

This session will show you how your team can use Canva to create graphics, GIFs and videos that will express your mission and engage your audience, while saving time and staying on-brand.

Part of Comm(s) Fest 2021

RSVP here

Part of Keela’s Donor Experience Week: Rethinking Stewardship In The Digital Age.

This session will walk you through the steps to develop donor-focused GivingTuesday branding, from acknowledging and recognizing gifts to cultivating a relationship with donors after the event. We will review the various digital marketing channels and how to create branding that resonates with donors. Attendees will receive worksheets and list of branding resources.

Register here

With so many social media scheduling tools available, how do you know which one is best for your organization or business? Let’s talk it through! This session will review the features and benefits of popular social schedulers as well as provide an opportunity to discuss your favorites. An interactive document that includes all the social schedulers mentioned in the session will be shared with attendees.

FREE for AMA Chicago members, $10 for guests.

Register here

In this session, I will show you how I bridged the Adobe–Canva divide. Learn the basics of setting up, navigating, and creating and editing graphics in Canva. Plus, we will review advanced branding and sharing features that will help create an organized and brand-focused workflow. A free Canva account can be used to follow along with this session.

Hosted by Creatives Roundtable

RSVP here.

Use code Lidia721 for 50% off.

Association Chat presents 21 in 21 Talks: 21 speakers in ‘21 who speak for 21 minutes on topics ranging from beer brewing to building a business.

My talk will be “Why Your Association Needs a Brand Guide (and if You Have One, Why You Better Use It!)”

Watch live on the Association Chat YouTube channel

A private panel discussion for students who are considering their career path.

Lear more about Marine Leadership Academy.

SEA’s virtual summit, Graduating With an Arts Degree in a Pandemic, focuses on helping college students and recent grads learn more about starting their professional career in the arts. Pre-recorded sessions will be available March 12 and live sessions will take place March 19–21.

This live Q&A is a follow-up to a pre-recorded panel discussing discuss soft skills and creatives skills: where they meet, how to make the most of your skills and how to showcase your creative skills in your resume and interview.

Hosted by SEA (Self-Employment in the Arts)

Learn more

SEA’s virtual summit, Graduating With an Arts Degree in a Pandemic, focuses on helping college students and recent grads learn more about starting their professional career in the arts. Pre-recorded sessions will be available March 12 and live sessions will take place March 19–21.

This will be a live session discussing pursuing a career in graphic design.

Hosted by SEA (Self-Employment in the Arts)

Learn more

The Fly Female Founders community members are sharing their best tools and tips to keep their small businesses running smoothly. Join us for this interactive session on productivity tools and tips that will help you be more efficient.

I will be sharing a short presentation on using Evernote.

Hosted by Fly Female Founders.

RSVP here.

Donors For Africa Social Innovators Bootcamp is designed to empower “Social Impact Leaders” who will continue to build, advocate, and advance Sustainable Development Goals and the AU Agenda 2063 on the African continent.

Learn more

A brand guide provides a roadmap for your visuals and messaging—does yours accurately express your organization’s mission and story?

This session will guide you through the steps of creating a comprehensive and user-friendly brand guide that will help both your in-house team and outside partners express your brand accurately and consistently.

RSVP here

Hosted by Keela